â€śThe move into Perth is highly anticipated as the Western Australian has always interacted with the
brand, even before we launched a physical store â€” it was actually the number one traffic location for
online users prior to launch,” he said.
â€śThe expansion into Brisbane and Perth showcases JD Sports unprecedented growth in the athleisure space, our stores offer something completely unique to the consumer which is evident by
overachieving initial forecasts and retail expansion in a time where other brands are reducing their
JD Sports is one of the world’s biggest sporting retail companies, with more than 600 stores worldwide.
The announcement coincided with an announcement of the new premium retail tenants at the new $150 million Direct Factory Outlet near Perth Airport.
The DFO,Â a joint venture between Vicinity Centres and Perth Airport, will see standalone stores fromÂ Calvin Klein, Coach, Fossil, Hugo Boss, Kate Spade, Mimco, M.J. Bale, Oroton, Polo Ralph Lauren and TommyÂ Hilfiger.
It will also feature True Alliance store selling brands such as Ben Sherman, Lacoste, The North Face, and Nautica.
DFO Perth Centre Manager Leanne Smith said more than 100 specialty retailers will call DFO Perth home, as well as a unique selection of dining options and cafes when it opens this spring.
JD Sports’ move into the WA market and the opening of DFO comes at a time when the retail sector continued to struggle.
Australian Bureau of Statistics figures for WA in May revealed further drops in retail trade; 0.5 per cent to $2.82 billion between April and May this year.
That was driven mostly by a fall in the clothing, footwear and personal accesory retailing sector.
JD will join several new stores in Westfield Carousel’s $350 million redevelopment, including David Jones and a new entertainment and dining precinct.
Completion is expected later this year.